This is a huge step forward for the protection of products that actually originate from Italy against the many products that only feign an Italian origin through an Italian flag, a gondola or the Colosseum. The association is now legally entitled to take action against unfair competition. There is thus finally a body to which small and medium-sized Italian producers and food traders in particular can turn to report unfair competitors.
In Italy, measures against unfair competition also enjoy protection under public law, so that the question of an association with active legitimacy does not arise. A complaint to the public order office or the police is sufficient.
For more information, see www.italian-sounding.de.