Italy is one of the first countries in the world to sign a Memorandum of Understanding with Amazon to strengthen protection against counterfeiting of Italian food and wine products with DOC and IGP certification.
Origin and nutrition labelling, including on online marketplaces, is becoming a particularly important issue in the age of digitalisation. The Memorandum of Understanding aims to introduce daily monitoring of online marketplaces by the Central Inspectorate for the Protection of Quality and the Fight against Fraud in Agri-Food Products (ICQRF) in order to improve the online protection of Italian products with Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) and to give Amazon the possibility to promptly remove counterfeit products.